This may not be all that surprising, but it's worth pointing out. Cross-promotion is advertising one product through different channels. On the March 12 episode of American Idol, which airs on FOX, Jim Carrey showed up in the audience dressed as an elephant to promote his new film "Horton Hears a Who." The film was produced by Blue Sky Studios. News Corporation owns both the Fox Broadcasting Network and Blue Sky Studios. This was an easy way for New Corporation to start promoting "Horton Hears a Who" early on without high advertising costs.
Ryan Seacrest actually addresses this directly, laughing when he asks Carrey during the episode, "This wouldn't be a Fox film, would it be?" Carrey replies, "It's a little bit of cross-promotion. When you do a movie with Fox, you're contractually obligated to do a certain amount of that." Check out the clip below:
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