Disney Theme Parks on TV

If you've watched ABC's morning talk show "The View" with any sort of frequency, you have probably noticed that the cast can often be found around Disney World or Disney Land. ABC sends the women there for promotional events and to look for interviews. Additionally, many of the cast members will often discuss their recent vacations to the theme park and rave about how much fun their families had.

There are also less recent examples of ABC's parent company using its television interests to promote their Disney parks. In the nineties, the cast of "Full House" ventured to Disney World. Here is a clip of John Stamos singing "Your Dream is a Wish Your Heart Makes" at Cinderella's castle.

The cast members of "Full House" were extremely recognizable at the time. Combining these celebrities with one of Disney's most recognizable symbols-Cinderella's Castle-could only benefit Disney. Disney has an overwhelming amount of interests in a wide range of industries, so they are able to place their characters in one of their very own settings. In the above examples, we see how Disney uses their television and theme park interests to increase revenue as well as recognition.